On 28th November 2022 luxury brand David Koma launches Resort 2023 collection within Pocket Styler fashion game.
Pocket Styler now has over 100 items of clothing, footwear, and accessories from the David Koma Resort 2023 collection! Simultaneously, the exact items can be purchased online at davidkoma.com. The game currently has 310+ trillion possible outfit combinations, with 10.5 million looks submitted weekly and over 10 million votes cast daily.
This is the second and largest collaboration for the Pocket Styler game, which debuted in May 2021 with all looks created in-house. Since then, the game has received 15.8 million downloads and has 1.7 million monthly active users. 70% of Pocket Styler players are over the age of 25, and more than 85% are female, reflecting the target audience of a luxury womenswear brand such as David Koma.
“With mobile game market valued at 120 Billion USD in 2021 with 7.7% year on year growth, it is an unmissable space for a fashion brand like mine to explore and reach new audiences. It’s been a pleasure working with Nordcurrent; I’ve enjoyed the process of transforming my designs into digital fashion items, and I’m looking forward to seeing how Pocket Styler gamers interact with and style our creations. It’s a novel experience, launching the collection as clothing and virtually within the app, allowing more people to own one of my designs than ever before.” – Founder and Creative Director David Koma
“The lines between digital and physical fashion are blurring. Pocket Styler’s mission is to provide a platform for its players to experience high fashion, develop a sense of style, learn to make decisions, and make new friends. Introducing real fashion brands in Pocket Styler is a natural progression as the game evolves, and millions of players enthusiastically support it. It’s a pleasure to collaborate with David Koma, a fashion designer who is curious and determined to investigate the potential of mobile games as a platform for connecting with fashion fans all over the world. I believe this is just the beginning of a fantastic journey for both of our teams, as well as all of our customers and players.” – Nordcurrent co- and CEO Victoria Trofimova
David Koma is a London-based fashion designer known for his ultra body-contouring silhouettes and sculptural statement dresses inspired by the female form. Along with the cocktail dresses that catapulted the designer to international prominence, David Koma’s collection has expanded to include a full range of options ranging from precise daywear separates to beautifully tailored outerwear and show-stopping red-carpet gowns. Internationally renowned celebrities such as Beyonce, Dua Lipa, Jennifer Lopez, Anne Hathaway, Lady Gaga, Ariana Grande, and Blackpink have all worn the label.
David Koma, who was born in Tbilisi, Georgia, discovered his talent for dress design at the age of eight. David studied Fine Art in St. Petersburg and showed his first collection when he was 15 years old. David moved to London in 2003 to study at the prestigious Central Saint Martins, graduating with honors in MA Fashion in April 2009 under the tutelage of the late Professor Louise Wilson, OBE. David Koma launched his eponymous ready-to-wear label immediately after graduation and has been a participant in London Fashion Week ever since.
The David Koma Resort 23 collection was especially well received by the Pocket Styler community on Facebook, with over 150 fans commenting on the new collection as their “favorite,” “most beautiful,” “best so far,” and more.