Marketing Lead (PC and Consoles)
Location:
Vilnius
From 3300 EUR/month (gross)
Marketing
Full-time
What will you do:
- Develop comprehensive marketing strategies for our published games, outlining the objectives, target audience, and tactics for promoting the game. Create and execute marketing campaigns that may include advertising, public relations, social media, influencer partnerships, events, and more;
- Track and evaluate marketing performance metrics offering insights and recommendations for future strategies;
- Collaborate and provide guidelines for creative teams regarding various marketing materials, including trailers, descriptions, key art, etc.;
- Develop documentation and pipelines for collecting and storing marketing data;
- Develop and maintain an internal User Acquisition Framework with our mobile User Acquisition department. Create ad campaigns, set KPIs, and evaluate the performance of user acquisition channels and campaigns to optimize marketing spend;
- Create a newsletter strategy to reach target audiences;
- Keep in contact with partnering agencies regarding various marketing activities and keep track of their performance.
Requirements:
- Minimum of 4 years’ experience in marketing;
- Proficient wordcraft with skills to write compelling stories and adapt them to different professional audiences—business people, gamers, or technicians;
- Energy to stay productive and complete tasks on time;
- Fluent in English; proficiency in additional languages is a plus;
- Interest in video games, game tech, and a willingness to learn more;
- Experience in running ad campaigns on Facebook, YouTube, Google Ads, and Twitter;
- Experience working with marketing budgets of €100 000 – €1 000 000;
- Experience working with video games marketing would be a big plus.
Salary: From 3300 €/mon. gross, based on experience and competence
Why Nordcurrent?
